SALES! (ironies, visions & versions)
Izložba SALES! (ironies, visions & versions) Rejes Gonzales u organizaciji Akademije umetnosti u Novom Sadu deo je programa ‘Academy Art Gallery Interchange’, projekta razvijenog u okviru “ BAG 6th: International Arts Festival ” koji organizuje Fakultet lepih umetnosti u Granadi, u saradnji sa Rektoratom za međunarodnu saradanju Univerziteta u Granadi. Otvaranje je zakazano za utorak, 18. jul 2023. u Galeriji Akademije umetnosti (Bulevar Mihajla Pupina 20) sa početkom u 20 časova.
Rejes Gonzales je prodekanka za međunarodnu saradnju Fakulteta lepih umetnosti Univerziteta u Granadi. Doktorat iz likovnih umetnosti stekla je na Univerzitetu u Granadi, Španija (2007). Preddoktorska stipendija od strane španskog Ministarstva prosvete, kulture i sporta (M.E.C.D). Realizovala je istraživačku obuku i mobilnost u Argentini, Urugvaju, Poljskoj, Češkoj Republici Francuskoj i Čile-u (2001-2022), gde je razvila i prikazala umetničke projekte u galerijama kao i nacionalnim i internacionalnim umetničkim festivalima.
Njeno umetničko istraživanje prikazuje interdisciplinarne projekte koji obezbeđuju prostore za kritičko promišljanje savremenog umetničkog stvaralaštva i konstrukciju kulturološkog identiteta – u odnosu na porodicu, potrošnju, pol ili mesto u kojem živimo.
Trenutno, njen profesionalni život varira između umetničkog stvaralaštva, istraživanja i predavanja na katedri za slikarstvo na univerzitetu u Granadi i odgovorna je za internalizaciju i istraživanje pri Dekanatu Fakulteta likovnih umetnosti Univerziteta u Granadi.
SALES! (ironies, visions & versions)
Rejes Gonzales (Reyes González)
Potrošnja jeste ključni koncept kojim se opisuje svakodnevni život, pomoću kojeg možemo da razumemo navike koje nam određuju ponašanje. Kada kupujemo, ne samo što konzumiramo proizvode već – najpre – konzumiramo kulturološke konstrukcije koje čine da se osećamo kao da smo član grupe ili deo okruženja, unutar različitih konteksta i situacija u kojima se krećemo. Projekat Rejes Gonzales, “SALES! (Ironies, visions, versions)” 2023, usklađuje estetiku koja se koristi u potrošačkim diskursima, koristeći autobiografsku naraciju, ironiju i smisao za humor kako bi dovela u pitanje naše procese kulturne izgradnje i njihov odnos sa našom intimnošću. Ovaj projekat obuhvata radove kojima se istražuju tematike o ličnim vizijama i stereotipnim verzijama porodičnog života (što se može videti u delima “Best Price! Kid’s Style!”, “Sales! Maternity (watch their faces light up!)” i “New collection: Man”), o osećaju pripadnosti nekom mestu (na primer u delu “Where I?”), o našim radnim ulogama (kod dela „Sales! Vicedean for Internationalization (they just cannot believe it!)“ kao i „Professor forever and ever“) i o našim frustracijama (u delima „Getting dressed (day by day)“ i “7 examples of sales (with desperate ads)“).
Projekat „SALES! (ironies, visions and versions)“ predstavlja značajnu tačku na umetničkoj putanji Rejes Gonzales, zaintrigirane da istražuje odnose između savremene umetnosti, kulturnog identiteta i našeg osećaja pripadnosti određenim mestima ili prostorima.
Ove teme se ukrštaju u intervenciji na konkretnoj lokaciji, u Galeriji Akademije Umetnosti, pozivajući posetioce da razmisle o sebi, preispitaju i ospore svoju poziciju u odnosu na obrađene teme.
Autor teksta: Rejes Gonzales
Prevod: Igor Prišić
The exhibition SALES! (ironies, visions & versions) by Reyes González is organized by Academy of Arts, University of Novi Sad and it is also part of the ‘Academy Art Gallery Interchange’ program developed at “BAG 6th: International Arts Festival”, organized by the Faculty of Fine Arts of the University of Granada in collaboration with the Vice-rectorate for Internationalization of the University of Granada.
Reyes González is the Vice-dean for Internationalization of the Faculty of Fine Arts of the University of Granada. Ph.D. in Fine Arts from the University of Granada, Spain (2007). Pre-doctoral scholarship from the Spanish Ministry of Education, Culture, and Sport (M.E.C.D). She has carried out training and research mobility in Argentina, Uruguay, Poland, the Czech Republic, France, and Chile (2001-2022), where she has developed and exhibited artistic projects in galleries and national and international art festivals.
Her artistic research shows interdisciplinary projects that provide spaces for critical reflection on contemporary artistic creation and the construction of cultural identity -in relation to the family, consumption, gender, or the place where we live-. Currently, her professional work alternates artistic creation, research, and teaching in the Department of Painting at the University of Granada and she is responsible for Internationalization and Research in the Deanship of the Faculty of Fine Arts at the University of Granada.
SALES! (ironies, visions & versions)
Reyes González
Consumption is a key concept for explaining everyday life, from which we can understand the habits that organize our behaviors. When we buy, we not only consume products but – and above all – cultural constructions that help us feel like we belong to a group and live in the environment, in the different contexts and situations in which we move.
The project „SALES! (ironies, visions and versions)“ (2023) by Reyes González appropriates aesthetics used in consumer discourses, using autobiographical narration, irony, and a sense of humor to question our processes of cultural construction and their relationships with our intimacy.
The project includes works that expose personal visions and stereotyped versions of family life (as seen in the pieces „Best Price! Kid’s Style!“, „Sales! Maternity (watch their faces light up!)“ or „New collection: Man“), about the sense of belonging to a place (as in „Where I?“), about our work roles (as in „Sales! Vicedean for Internationalization (they just cannot believe it!)“ or „Professor forever and ever“) and about our frustrations and daily routines (as it does in „Getting dressed (day by day)“ and „7 examples of sales (with desperate ads)“).
„SALES! (ironies, visions and versions)“ represents a significant project in Reyes González’s artistic trajectory, intrigued to explore the relationships between contemporary art, cultural identity, and our sense of belonging to specific places or spaces. These themes intersect in the site specific intervention carried out at the „Galerija Akademije Umetnosti“ inviting the audience to think about themselves, question, and challenge their position in relation to the addressed themes.
